5 Off-Page SEO Tactics Dentists Should Focus On
Search engine optimization (SEO) is done to push the rankings of your dental website to the first page of SERP for better visibility and awareness. There are on page as well as off page SEO tactics that work together to enhance your rankings. On page optimization deals with all the techniques employed within the website whereas off page optimization takes place outside of the website. If your dental website is ranking low, you need to contact a dental SEO company that can monitor your site and suggest improvements.
Five Off page Optimization Techniques
Below are a few important off page tactics that must definitely be a part of your dental SEO marketing strategy.
Local Business Listings
Google My Business, Yelp, Yahoo! Local are some of the listing sites available for businesses. You must update information about your dental practice in these directories. Be sure that the information updated matches that on the website. Incorrect or incomplete information in the listing sites can have a negative impact on your rankings. Your off page dental SEO marketing will bear results only if all the information like contact number, address are consistent across all the listing sites and your main website.
Share Content on Social Media
Your social media activities too can influence your rankings. Be active on social media and share quality content. If more people share your content published on social media, it is an indication to Google that you have something useful to offer to prospective patients. Most of the brands that rank higher have a good number of social media shares. Though social media may not directly impact website rankings, it is important to have a strong social media presence. While you sign up for dental SEO services, make sure that the agency is well updated on off page tactics as well.
Write Guest Blogs for Relevant Sites
Contribute guest posts to sites relevant to your dental industry. A guest blog essentially means writing for some other site that has an established reader base. This way, you get a wider exposure and earn backlinks which are critical for SEO. Your guest posts should be of superior quality and offer value to prospective patients. The number and quality of backlinks heavily impact your rankings. An agency offering SEO services for dentists must have a strong content team to regularly create good guest posts for dentists.
Press Releases
Online press releases can benefit your SEO. Publish a press release if you have something that your target audience and other professionals in the dental industry must know. Again, press releases must be well written as these have the potential to earn backlinks to your site. Press releases demand a different writing style and it is better to avail the benefits of professional SEO services for dentists to manage your optimization.
Add Your Practice to Google Maps
A map directory is what usually shows up when users search for local services. Add your dental practice to Google maps so that prospective patients get an idea of the distance to your clinic, driving directions and hours of operation. Ranking in Local Pack (top 3 listings taken from Google My Business directory) becomes much easier if you make all information available for prospective patients. Consult a dental SEO agency to get your practice ranked on Google Maps.
Also Read: How Can Digital Marketing for Dentists Turn Your Practice Around?
Conclusion
Get in touch with Dental Marketo, a full service dental marketing company that offers branding, paid advertising, SEO, content marketing, email marketing services among others for holistic growth of dental practices. Book a consultation today for the right marketing strategies customized for the growth of your dental practice.