How to Nail Your Dental PPC Campaign?
PPC marketing for dentists is one of the fastest ways to achieve awareness and conversion goals. While SEO takes several months to start showing results, PPC campaigns can lead to calls and patient appointments pouring in within a short span of time. An important to note is that dental ads need to be well-optimized to drive new patient volume. A DIY approach might fail to give the desired outcome as there are several nitty-gritty details to it. An agency with a dedicated team of PPC specialists can help you reap maximum benefits from dental ads.
Five PPC Advertising Tips for Dentists
Here are a few best practices to make the most out of your PPC for dentists campaigns.
Get Specific with Keywords
It is important to narrow down the most relevant keywords. Bidding on broad keywords like teeth cleanings, root canal, tooth extraction is not going to work. Such keywords, though they have a high search volume, are too competitive. Plus, targeting these keywords may not attract qualified leads.
If you want to target patients who are most likely to convert, you will have to refine your keywords and get extremely specific. Bidding on every other keyword that is remotely related to your dental practice is futile. Google ads for dentists can be a success only with a refined keyword strategy.
Focus on Campaign Structure
You need to organize your campaign structure and manage the ad account efficiently for campaign success. A well-managed ad account will help you in budgeting and optimizing your campaign with a good quality score.
It is better to keep one account for all locations and maintain separate campaigns for branded and non-branded search terms. Also, segment keywords depending on the funnel stage of the patients. A well-thought out Google AdWords for dentists campaign not just meets your goals but helps control budget.
Launch Call-Only Campaigns
Running campaigns with no idea of patient expectations is not the right way to go about dental ads. Set up call-only campaigns after analyzing your patients preferred mode of scheduling appointments.
Test campaigns to see what works best and what improvements need to be made. Call-only campaigns are popular because most traffic is coming from mobile devices and it offers an easy option to call and schedule appointments in one click. Partner with the best dental marketing company to refine, test and optimize campaigns.
Leverage Geo-Targeting Features
If you have presence in multiple locations, you can target specific locations through PPC ads. Include the name of the location in your ads, use location extensions, operating hours etc. and group similar performing locations or markets into one campaign.
You can also use geo-conquesting features wherein your ad will appear in front of prospective patients when they are in your competitors’ location. A dental internet marketing company will help capture patients in your area with advanced optimization tactics.
Also Read: Four Ways You Can Make Your Dental PPC Campaign More Effective
Conclusion
Contact Dental Marketo, a full-service dental marketing California company that can supercharge your revenue with a combination of digital marketing tactics. Build a robust online presence and develop a positive reputation with HIPAA compliant marketing that brings more patients to your door.