What are the Must-Have Pages on a Dental Website?
In the 21st century, the success of any business depends on the efficiency and effectiveness of their websites. And dentists are not exempt from this rule. While it is true that your skills and ability to interact with the patients determine how busy your clinic is, there is no denying that without an online presence it’d be almost impossible to attract new patients and keep your old ones.
Hence, you might want to consider hiring one of the best dental website companies to ensure that your website truly stands out. It was found that an average surfer takes less than 15 seconds to decide if they will purchase a product or service when they visit a website. Hence, just getting them to click on the link of your website isn’t enough.
Your website needs to be enticing enough that they immediately want to book an appointment. And even if they don’t need an immediate appointment, your website should be impactful enough that they think of you when they do actually need dental assistance. In order for this to happen, you will need the assistance of an excellent Dental Website Design Company.
Four Must-Have Pages on an Effective Dental Website
Any impactful dental website created by a Dental Website Company has at least the following six pages. Any visitor to your website would want to have a look at these. Make sure that these pages are easily accessible and always have updated information. The pages are as follows:
About Us Page
This is a page where you can truly be yourself and share your personal story — why you decided to start your clinic, and what motivates you among other things. It is an introduction to you and your practice. With the use of the right tone and words, you can come across as an authority in your field. It is a wonderful opportunity to connect with your potential as well as current clients and so that behind the title and the equipment, there is also a human being that empathizes with them.
Contact Us Page
Although it is important to place your contact information in the header and footer of every single website, your website should also have a separate contact page. And it should be thorough. At the very least, it should include details such as the full address of your practice, desk phone number, your working hours, a link to the map, and directions, and links to all of your social media accounts. It should also have a one-tap calling button as several users access websites through their phones.
Services Page
If there’s one piece of information that every visitor would want to know about — it’s the services that you provide. For instance, if someone wants to get a root canal or a filling, they are likely to make a quick google search for the same.
And once they find your website, they’d want to know if you do provide that particular service or not. They’d proceed to make an appointment only when they are sure about the services you provide. Otherwise, it’d be a waste of time for everybody involved. Hence, it is extremely important to provide every service-related detail on your website.
Form Page
One of the easiest ways to ensure that your visitors actually convert is to provide a streamlined method of making an appointment and updating their medical history along with other paperwork. You can also provide an option that helps you in collecting insurance-related information. Hiring a company that specializes in dental online marketing would be helpful in developing such nuanced pages.
Also Read: Top Things to Consider When Building Your Dental Website
Conclusion
Apart from these, if your practice is located in multiple places then you need to provide a separate location page for each office. Ensuring that your website has all of these pages, will surely help you in attracting new patients and growing your practice. Assistance from the right experts such as a company that provides dental marketing services would help you in maintaining the website and also upscaling it to meet your future needs.